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#77 ScanSan Sales & Rental Market Insights: November 2024


Here we are again to inspect London’s property market.


In November 2024, our dedicated intelligence team at ScanSan Properties compiled comprehensive Rental and Sales Demand Reports to decode the trends that are shaping London (I wonder if the Christmas period made or will make changes in the market). 


These ScanSan reports will present valuable insights for landlords, tenants, buyers, and investors. Make sure you read this blog post and then go to increase your knowledge by reading the actual detailed report.



Rental Market Highlights: Demand, Supply, and Affordability

The rental landscape in London is very dynamic but at the same time you can see some key patterns like:


  1. Landlord-Friendly Markets:

    • E14 (Canary Wharf) and E1 (Whitechapel) dominate with high demand and fast-moving properties. These zones attract young professionals and business tenants seeking urban connectivity.

    • Inventory turnover is under 2.5 months, reinforcing their need for rental investors.

  2. Tenant-Centric Areas:

    • Premium districts such as W8 (Kensington) and SW7 (South Kensington) see prolonged listing periods, granting tenants negotiating leverage. These often luxury areas have had the rent declines this year up to 11%.

  3. Balanced Markets:

    • Districts like SW11 (Clapham) have a nice balance, offering consistent demand and moderate pricing. Clapham seems attracting families and mid-range renters because of its amenities and spacious properties.


Now we would suggest to explore the Graphs. Our report features median vs. average rent price charts and turnover rate visualisations to help you pinpoint market opportunities.



Sales Market Trends: Is it Buyer’s Paradise?

London’s sales market is tilting towards buyers, with affordability and prolonged time-on-market trends dominating November 2024:


  1. Buyer's Markets:

    • E14 and SW11 stand out with inventory levels exceeding 9 months. Buyers in these regions can negotiate favourable deals on premium and mid-range properties.

  2. Luxury Real Estate:

    • Areas like SW8 (Nine Elms) and W2 (Paddington) continue to command high prices. However, slow turnover and affordability concerns create opportunities for strategic investors, especially for those who have waiting for this period of crisis to come.

  3. Affordable Entry Points:

    • Districts such as CR0 (Croydon) and E16 (Custom House) provide lower barriers to entry, attracting first-time buyers and offering the potential for capital appreciation.


Now we would suggest to explore the Report so you can discover price distribution graphs and time-on-market heatmaps that visually decode sales opportunities.



Insights and Discrepancies: What Lies Beneath

While the reports present robust data, our deeper market analysis uncovers underlying nuances:


  • Supply Crunch in High-Demand Rentals (E14, E1): Stay ahead of the curve because persistent regulatory changes and landlord exits may strain future inventory levels, potentially altering dynamics.

  • Affordability Gaps in Premium Sales Areas (SW8, W8): Rising transaction costs and economic pressures might deter activity in high-value zones, even as opportunities for negotiation emerge.



Why You Should Explore These Reports

Our November 2024 Rental and Sales Reports contain in-depth explanations and professionally crafted visuals that go beyond the numbers to provide actionable insights. These resources are perfect for:


  • Landlords: To navigate pricing strategies and market opportunities.

  • Tenants: To identify areas where you can negotiate better rents.

  • Buyers and Investors: To plan acquisitions with a clear understanding of district-specific dynamics.



Take Action: Download the Full Reports Here to uncover all the detailed graphs, price trends, and expert insights.


We’d Love to Hear From You! Have a specific area or property in mind? Request a customised report tailored to your interests by filling out this form is completely free of charge: https://forms.gle/E1B56ssZeaAtnJkS8


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